What's in a name - IP Marketing?
A question we're sometimes asked

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Thursday September 21st, 2017
 
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Origins of a name

We're sometimes asked why a company that devotes a lot of its time to Internet security is called IP Marketing? Well, history is a principal reason, although the name still makes more sense than might at first be apparent.

When the company was conceived back in 1994 the web was new - or at least the graphical web accessed through a browser was new. These were the days before the first Netscape browser when Mosaic was the latest technology and Internet Explorer didn't even exist! In fact at the time, Microsoft was following a proprietary service direction with 'MSN' aiming to complete with dial-in services such as CompuServe and AOL. MSN was later redirected to become a major Internet-based service, but it wasn't originally.

A play on the initials of the original founders, with 'IP' also being; 'Internet Protocol' and the use of the term 'Marketing' - because at the time the web was just coming alive as a marketing resource and we wanted to emphasise our business-aware approach to the use of Internet technologies - made the name.

Evolution

So where then does the move to security fit? Well, right from the beginning our focus was around technical solutions to business issues. Our focus wasn't on page designs or flaming logos (if you remember the IBM TV advertisement), but towards assembling content into a coherent explanation of a company/business/product, managing that information, delivering it from a content repository and ensuring the information would be 'friendly' to search engines. We were 'information delivery engineering'.

Our focus on the management and delivery of large volumes of information meant we worked with larger businesses, and larger businesses started to require controlled access to some information and then quickly moved towards transactional services as the scope of the web expanded.

Business transactions require security and we were already working on technical solutions to web-based businesses. Identifying users, managing access, securing content and transactions were a natural progression to our work. Now much of our work is in this area. Importantly, this differentiates us from many 'security providers' who are more typically network and infrastructure focused.

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